Interview: How Network 10 Brought High-Impact, Non-Instrusive Ads to Australia

You.i TV
You.i TV

Australia’s Network 10 (part of the ViacomCBS family) recently announced the roll-out of an innovative new ad format for its 10 Play AVOD service. The “Premium Pause” ad takes over the player UI once a user hits ‘pause’ on their content. It disappears once they hit ‘play’.

A groundbreaking new approach for the Australian market, Network 10’s “Premium Pause” ad manages to get a sponsored message out to market without disrupting the show/movie a user has chosen to watch.

Network 10 wants to change the way ads are delivered and monetised across multiple platforms. In the following video, Liz Baldwin, GM – Digital at Network 10, and Allan Isfan, Head of Ads at You.i TV, discuss how You.i Engine One has been instrumental in driving the 10 Play roll-out on Telstra TV (Roku) and the “Premium Pause” format.

Watch the video below and learn more on our Showcase page.


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