Network 10 Brings You.i Engine One and New Advertising Capabilities to Australia

You.i TV
You.i TV

You.i Engine One is already licensed globally, with streaming apps deployed in North America, South America, Europe, and parts of Asia. Today, we’re happy to share that our new partnership with Network 10 brings You.i Engine One to Australia.

The full announcement can be read in the official press release: Network 10 and You.i announce an Australian-first lean back app partnership

The partnership between Network 10 and You.i TV will standardize Network 10’s direct-to-consumer app, 10 Play, across Telstra TV, connected TVs, streaming media devices, game consoles, and mobile and tablet apps. Each iteration of 10 Play will share the same unified codebase across every platform.

Most of all, this partnership takes advantage of You.i Engine One’s user experience capabilities to command every pixel of the interface and deliver interactive, non-intrusive monetization opportunities.

This is a first of its kind partnership in this market. The You.i Engine One platform will simplify how we approach design and development of apps across multiple devices and platforms, making it much faster to reach audiences on whichever platform they choose to consume content, with a consistent customer experience.

Liz Baldwin, General Manager – Digital, Network 10

With a rebuilt 10 Play on the You.i Engine One platform, we will have the ability to control every pixel on-screen, effectively ‘monetizing the glass’ by creating new ad solutions that go beyond the standard pre and mid-roll ads. Think overlay bugs, non-disruptive ad formats while a program is paused and user interface integrations – this partnership will allow us to push the creative ad boundaries on 10 Play’s apps. I’m talking market-first opportunities.

Rod Prosser, Chief Sales Officer, Network 10

We’ve talked before about the current state of advertising in a digital world. The research shows that users aren’t tired of the ads themselves; they’re tired of irrelevant messages cutting into their programming. The idea isn’t to port what we know about linear advertising to the digital space, but to revamp it and focus on fair and understandable value exchanges. We are excited to embark on this very idea with Network 10.

To read the full release, click here.

To hear our CEO’s thoughts on ad personalization and addressable engagement, watch his panel discussion from Variety Silicon Valleywood earlier this year.

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