Our promise to our customers is that our tech can help them get on the platforms that matter to their viewers. And we’d like to be able to do that for years to come. Obviously, this means we need to keep tracking new and emerging platforms, like VR.
Immersive reality usage is growing — especially in the OTT world. Netflix, Hulu, YouTube…the major players are already making their presence known in VR as early adopters. It’s only a matter of time that others make the jump.
As full-scale adoption of streaming video through a VR headset is poised as the next breakthrough in this space, we need to be prepared.
To that end, we’ve been toying with the confines of a new dimension (or lack thereof). We’re not ready to roll out the red carpet with a complete VR solution but we’ve had success in porting You.i Engine One to work with the Oculus Go headset.
Our tech is already a 3D rendering engine and has the ability to render complex 3D environments so we know full immersion is possible.
We were excited to demo our progress with VR thus far at CES 2019, earlier this year. Here’s the result:
First things first, right as a user jumps into the VR experience, they’re dropped inside a simulated living room. I’ve talked in-depth about the pros and cons behind a simulated living room but for the purposes of the demo, we went with something Oculus Go users are familiar with.
As you can see, the room is completely branded. Behind the screen is a giant outline of our logo and underneath the coffee table are some magazines using our CES branding.
You.i Engine One gives development and design teams the ability to modify every pixel on any screen, and the same applies to VR. Any shape or texture can be branded. As you can see, even the remote used in the demo has our logo on it.
We’d like to thank the team at SimWave for creating the 3D environment used in our demo.
Advertising will be unavoidable once VR goes mainstream but it doesn’t have to be annoying. We wanted to show concepts of what advertising could look like inside VR; when it’s fun, interactive, and provides value.
On the right-hand side of the room are a couple of framed posters, which are different sponsorship messages.
Clicking on one of the posters transfers the message to the TV screen where it can be interacted with further. In the example of NFL, users can choose who they think will win the Super Bowl.
Note: this demo was made before the Super Bowl aired but it looks like the user made the right choice!
Notice the football on the table. That too can change depending on which sponsor is chosen. Like, a can of Coke for Coca-Cola or a bottle of beer for Modelo.
Again, we have a long way to go before we can list Oculus as an official supported platform of You.i Engine One, but what we’ve achieved so far is very promising.
We are continuously improving our VR efforts and are confident that once VR finally breaks through into the mainstream market, we will be poised and ready to offer our customers portability into a new dimension.