A division of ViacomCBS International Networks, Network 10 delivers content that is premium and differentiated to the young and young at heart in the way they want it. Shows people love (and love to hate) and content that gets them talking across a rich playground of assets.
After going through a complete overhaul of all their digital assets, Network 10 sought out You.i Engine One to transform the audience experience for their streaming service, 10 Play on streaming and mobile devices. This meant 1) a unified user interface across all screens and 2) the ability to insert non-intrusive display advertising without the need for pre- and mid-roll ads.
Based on Network 10’s stats, their audience initiated 25,000 pause events daily on Telstra TV alone. Seeing an opportunity to monetize the real-estate, 10 Play launched the “Premium Pause” ad; a vibrant, animated overlay that triggers at ‘pause’ and disappears at ‘play’.
You.i Engine One’s advertising approach integrated seamlessly with Network 10’s ad servers. The 10 Play team is able to manage, optimize, and track their “Premium Pause” format just like any other ad.
10 Play’s new user experience comes dressed in large, cinematic images with bold colours and vertical navigation. Thanks to a single codebase, this UI will be repurposed for all subsequent platform releases, saving time and energy during development.
Telstra TV runs on Roku’s native Brightscript language. You.i Engine One’s unique cloud approach to Roku enabled Network 10 to work in React Native and deploy without touching Brightscript—keeping their single codebase intact.
“This is a first of its kind partnership in this market. The You.i Engine One platform will simplify how we approach design and development of apps across multiple devices and platforms, making it much faster to reach audiences on whichever platform they choose to consume content, with consistent customer experience.”