A+E Networks® is a collection of culture brands that includes A&E®, HISTORY®, Lifetime®, Lifetime Movies™, FYI ™, VICELAND® and BIOGRAPHY®. Found in eight out of ten American homes, A+E Networks cumulatively reaches 335 million people worldwide and 500+ million digital users.
Looking to scale four brands over multiple platforms, A+E Networks utilized You.i Engine One’s React Native solution to improve their development team’s productivity and gain greater control over their app ecosystem.
With a single codebase in place, A+E Networks was able to apply the same UI layout across their A&E, HISTORY, Lifetime, and FYI apps, switching out logos and brand colors for differentiation. By building four individual apps with the same UI, A+E ensured their core fanbase would be able to interact with any of their streaming services without confusion.
You.i TV’s platform offered the right mix of tools and workflows to bring our content to connected platforms quickly and efficiently.