Comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Attracting fans from around the world, the NFL developed the model for the successful modern sports league, including extensive revenue sharing, competitive excellence, strong franchises across the board, and national distribution.
Research shows that TV screens are still the preferred viewing platform for sporting events. So, when the NFL needed to bring their brand of premier football content to all major consumer TV-connected devices with the same user-experience, You.i Engine One was there to extend NFL across an impressive six platforms: Roku, PS4, Xbox One, Apple TV, Amazon Fire TV, and Android TV.
NFL jumps right into the action with instant video that plays immediately after app launch. With its vertical layout, users can navigate menu items on the left-hand side while videos play constantly on the right, depending on which menu item is in focus.
In what is dubbed the ‘deep-dive’ feature, users have the option to continue browsing more videos during playback by navigating ‘down’ from the player, opening up a lane of related videos, and shifting the main player into picture-in-picture.
With an algorithm in place that tracks game days’ scores, highlights, and popular feeds, the NFL app is constantly updating to keep content relevant and engaging.